So How Much Do Celebrities Make From Social Media Activity?

Kim Kardashian, who has a whopping 18 million Twitter followers,earns around £7,000 for a single tweet mentioning a specific product. Others like Elizabeth Hurley, Victoria Beckham, Justin Bieber and Wayne Rooney have all tweeted about brands that pay them either per tweet or have endorsement contracts with them.

Celebrities in India too, like their counterparts in the West, have started including social media like Twitter and Facebook in their brand endorsement contracts or are getting paid separately for tweeting about brands, as marketers scurry to reach their online fan base.

Several big and small celebrities including Chetan Bhagat, Anusha Dandekar, Shruti Haasan and Unmukt Chand have already started raking in the moolah through social media deals with brands.Twitter is a very big aspect of a celeb’s reach. Sponsored tweets are  gaining traction in India. Read more of this post