Rajiv Bajaj On Strategy

Ask Rajiv Bajaj what is strategy and he sums it up in a word: specialization. And that relentless focus on what you do best calls for “sacrifice” — of what self-styled experts and rivals, and even what daddy (Rahul Bajaj), thinks is best. In business terms, it meant exiting scooters — a segment many believe still has steam for growth — and narrowing the vision to motorcycles. “You can play 10 games and be the best in Pune or concentrate on one and be the best in the globe,” explains Bajaj. “It [the strategy] is the alignment of the front end with the back end. It is more about what you choose not to do rather than what you choose to do.” Read more of this post