Entrepreneurs who fail do pretty well, just so long as each failure is used as a lesson for the future.Failure is a necessary price for success. At Google they have a saying: “Fail fast and iterate.” This is something all entrepreneurs need to do.Business is not only about an idea, but also how to polish an idea, launch it quickly and learn from the market. The best way to know if an idea works is to launch it quickly and see how the market reacts.If you have a work culture where bringing your mistakes to the table every week is a normal thing to do, it feels less like failing and more like learning. Learn to love your failures.