14005 Vs. 519130

Wondering what the 2 numbers in the title are ?

The the business code for filing Income Tax Returns for AY 2018-19 for bloggers in India is 14005 – Other IT enabled services.

Vs. the option available to US and Canadian bloggers:

NAICS (North American Industry Classification System ) Code  519130 – Internet publishing and broadcasting and web search portals

And here is the definition :

This industry comprises establishments exclusively engaged in publishing and/or broadcasting content on the Internet or operating web sites, known as web search portals, that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format. The Internet publishing and broadcasting establishments in this industry provide textual, audio, and/or video content of general or specific interest. These establishments do not provide traditional (non-Internet) versions of the content that they publish or broadcast. Establishments known as web search portals often provide additional Internet services, such as e-mail, connections to other web sites, auctions, news, and other limited content, and serve as a home base for Internet users.

Examples :

• book publishing exclusively on Internet (e.g., almanacs, atlases, dictionaries, encyclopedia, fiction)
• books, manuals and textbook, publishing exclusively on Internet (e.g., school, technical)
• directory publishing, exclusively on Internet (e.g., telephone, business)
• entertainment sites (exclusively on Internet), operating
• game sites (exclusively on Internet), operating
• guide, periodical, journal and magazine publishing, exclusively on Internet (e.g., school, technical, television, trade)
• Internet broadcasting (e.g., audio, radio)
• Internet broadcasting (e.g., television, video)
• Internet publishing and broadcasting, and web search portals
• Internet search portal and web sites, operating
• music publishing or publishers (exclusively on Internet)
• newspapers, publishing (exclusively on Internet)
• non-fiction, professional or religious books, publishing (exclusively on Internet)
• operating file sharing websites (e.g., textual, audio or video content)
• operating social networking websites
• pamphlets publishers or publishing (exclusively on Internet)
• pattern and plan (e.g., clothing patterns), publishers or publishing (exclusively on Internet)
• periodical or magazine publishing, exclusively on Internet (e.g., advertising, agricultural, comic book, financial, juvenile)
• periodical, journal and magazine publishing, exclusively on Internet (e.g., medical, newsletter, newspaper, professional, religious, scientific)
• poster publishers or publishing (exclusively on Internet)
• publishers or publishing exclusively on Internet (e.g., art, calendar, catalog of collections, coloring book)
• publishers or publishing exclusively on Internet (e.g., diary, time scheduler, discount coupon book, greeting card)
• publishing maps and street guides (exclusively on Internet)
• racetrack form or program publishers or publishing (exclusively on Internet)
• radio guide and schedule publishers or publishing (exclusively on Internet)
• software publishing (exclusively on Internet)
• travel guide, publishers or publishing (exclusively on Internet)
• video on demand (VOD), distribution on the Internet
• web broadcasting
• web communities, operating
• web search portals, operating
• yearbook (e.g., high school, college, university), publishers or publishing (exclusively on Internet)

And as a result of the existence of this detailed definition,here’s what is known about this Sunrise Industry in the US :

Its one of those industries that have experienced greater than 40% employment growth since 2007.

Here is a visual overview of the industry:

From 2007-2011, internet publishers added 30,000 jobs, which is 40% growth. About 70% of the industry is between the ages of 25 and 44. Also, most of the employees are male.

States like California and New York have higher concentrations of these workers. See the table below for the complete breakdown.

• California has the highest level of employment, highest wages, and the largest concentration for these jobs. In five years the state added over 10,000 new jobs, which is 45% growth.
• New York added over 5,000 jobs in that same time period, which was 90% growth for the industry in the state.
• Washington and Massachusetts, also with higher levels of employment, grew by 57% and 71%, respectively.
• Many other states are also experiencing good growth, but the current employment levels are currently much smaller. Forty out of 50 states (and D.C.) experienced growth from ’07-11.

The top occupations employed by internet publishers:

• Computer software engineers, systems software and computer software engineers, applications are the most common occupations. Software engineers comprise 10.5% of the internet publishing industry. Both of these jobs pay well and require bachelor’s degrees.
• Sales and customer service representatives comprise another 9% of the total industry. These jobs typically require on-the-job training and prior experience.
• Seven of the 11 jobs on this list require a bachelor’s degree.
• Five of the 11 are related to computer and science

Sadly even the US has pretty old data about this industry.In the intervening 7 years,the industry and the internet have evolved so much.

And the sheer invisibility in official statistics and lack of care from the government in India means a huge opportunity is being lost even as the government focuses on backing Amazon and WhatsApp wannabes.