Univercell SYNC – Selling An Experience
August 23, 2014 Leave a comment
India is now truly a hot and happening place when it comes to all things internet. Internet penetration is growing at 28% and mobile internet at 55% per annum. Smart phones, tabs and apps are the new buzz words.
Univercell Sync hopes to cater to everyone from tech geeks to the layman consumer in the market looking for a smartphone paired with the best in accessories, apps and technology solutions.
The smartphone market in India, currently at 18 per cent, is set to double over the next year and Univercell hopes to cash in on this growth segment by introducing new format stores called Univercell Sync which have everything from the best of phones, accessories and services and aims to give a total technology experience to people who come to the store.
The stores each have four earmarked zones. There is the point and shoot for cell phone photography and selfie enthusiasts; the music zone with music phones, music accessories and apps paired together; for the business consumer there is the work and play segment where one can be connected to work even at home; and a children’s exclusive zone called Junior Sync where kids can get a tablet preloaded with edu-tainment content — all this with a view to bringing a wholesome experience with personalised care to the consumer.
If you live in SoBo, and are in the market for a smartphone or a tablet, or just hoping to get to know more about how mobile internet can enrich your life, head over to the UniverCell Sync store on the Causeway. It has a nice chilled out feel with helpful staff to show you how to get the best out of the carefully chosen products on display.
I was in the store earlier today for the latest IndiBlogger meet and quite enjoyed the experience.Pity I didn’t know about the store a fortnight ago when I bought my new phone!