Dhirubhaism by A.G Krishnamurthy

A G Krishnamurthy ,the author of ‘Dhirubhaism’,is the founder chairman and managing director of Mudra Communications. Dhirubhaism is an attempt by the author share his  insights into Dhirubhai Ambani’s  management style culled over several interactions with him during their long association.The book lists 15 Dhirubhaisms. The 15 Dhirubhiasms put together bring out the work philosophy of Dhirubhai Ambani and give us a glimpse into the remarkable thinking process and habits of one of India’s most successful entrepreneurs.

The book is a slim 96 page volume and an easy read.The isms may not be unique to Dhirubhaiji .Many people display some of the traits , in their working styles as well, but Dhirubhai was one of those rare people who demonstrated all of them, all the time.To really benefit from the book,the really important thing is not so much to read the book as to practice the Dhirubhaisms on a daily basis till they become second nature.I’ve been trying to do so for a while.I can’t say the isms have become second nature but I am now at the stage where every time I slip up I know almost immediately that I’ve slipped up.

Do read the book In the meantime here is something about the 15 Dhirubhaisms:- Read more of this post