Targeting The Mass Market
July 9, 2012 1 Comment
“Don’t drop the price.It will be a race to the bottom”
“Add something else of value to the deal but don’t negotiate on price”
“Target affluent customers who pay well.”
“Go for easy spenders not bargain hunters”
“Prices signal quality”
“Target high margin businesses”etc etc
Advice of the ilk is readily dished out to entrepreneurs today. Undoubtedly such advice has its place.But is this the only way to do business successfully?Read the story below and decide for yourself. Read more of this post
wealthymatters 