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G-mail Bowls A Googly

September 17, 2013 7 Comments

wealthymatters

Even in the age of Twitter posts and Instagram photos, e-mail is still the way marketers reach the hearts – and wallets – of consumers. And that is why retailers are up in arms about Google’s latest tweak to Gmail.

Google has gradually introduced a new inbox with an assortment of folders for different types of messages, including a main inbox and ones for social networking alerts, e-commerce promotions, updates from businesses like banks. For Google, it’s another moneymaking avenue (note the ads that look like emails that now appear at the top of the promotions folder). Also, the company says it wants to fix email overload.

Yet any tiny change that the Internet giant makes has cascading effects for businesses across the Web. Online retailers don’t like this change as a person might log on to Gmail 20 times a day, and look at promotions once a week. Read more of this post

Filed under Entrepreneurship Tagged with e-mail marketing, g-mail, postaday

5 E-mail Tips for Newbie Entrepreneurs

March 11, 2011 6 Comments

Many entrepreneurs, especially first-timers take e-mail communication casually and in the process, hurt their own interests. Here are a few simple tips that will help show your business in a better light.

1.Stop using free e-mail for your business: If you want to be taken seriously, do yourself a favor :quit using free e-mail like yahoomail,g-mail,hotmail etc.for business.

Get your firm a domain name and use Google Apps or the services provided by your domain host to get a business-like e-mail ID.

Don’t be cheap here.Don’t go for free e-mail hosting.The inappropriate ads and security issues are bound to put- off a saint.

2.Make the subject line clear: Busy people want to allocate their time well. A clear title allows people to decide quickly on the importance and urgency of your e-mail.Avoid wasting other people’s time and they will think better of you.So take the time to write a good subject line.

3.Write actionable e-mails:There are two kind of emails. One that converts into actionable point , and the other that goes nowhere. Read more of this post