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Stocks To Capture Rural Prosperity

October 7, 2013 Leave a comment

A short drive out of our cities will show you that prosperity and modernity are reaching our villages too.If you wish to benefit by this increase in prosperity in rural areas you could accumulate the stocks of the following companies:

1. Hero Motocorp : Hero is the strongest 2 wheeler brand in rural areas and has 5000 distribution points in rural India,the highest in the industry,It derives nearly half of its sales from rural areas.

2. Emami : In the consumer industry,Emami has one of the highest exposures to rural markets.Around 60% of its sales and 50% of its profits come from here.

3. Maruti :1/3rd of its sales comes from rural areas where it has a strong brand and network.

4. Mahindra & Mahindra : The farm equipment segment (tractors) represents 40% of the topline.

5. M&M Fin Services : One of the largest vehicle finance companies,M&M Financial Services focuses on the rural and semi-rural areas with a majority of its 675 branches being located in such areas.A rise in rural incomes leads to greater demand for tractors and passanger vehicles.

6. ITC : The company makes 35-49% of its sales from the rural market.It is witnessing the rural consumers moving up the value chain in cigarette category.

Filed under Paper Assets, Tool Kit Tagged with Emami, Hero Motocorp, ITC, M&M Fin Services, Mahindra & Mahindra, Maruti, postaday, rising rural incomes, rising rural prosperity, share investing, stock investing

Marketing During Durga Puja

October 3, 2013 Leave a comment

wealthymatters

Kiosks and banners at pandals are old school now.Here are some new marketing ideas this Durga Puja:

1.In a first-of-its-kind ,the deity at Kolkata’s Sreebhumi Sporting Club this year will be adorned with jewellery worth an estimated 5 crores sponsored by jewellery brand Tanishq.

2. Emami has tied up with more than 100 pujas pandals at housing societies in Kolkata where its Healthy & Tasty edible oil will be used in cooking the bhog. The company will also package bhog for another 30 pujas that will be home-delivered in their respective localities with the package flaunting the brand name.

3. Dabur has tied up with pandals across Delhi NCR and Kolkata for the Real juice promotion. Dabur will serve 125-ml packs of its Real brand of fruit juice at the pandals. They hope to highlight the message that during festivals, people’s food habits become unhealthy with higher intake of sweets and fried items and Real fruit juice consumption is healthy during these times of festive binging.