Targeting The Mass Market


wealthymatters,com“Don’t drop the price.It will be a race to the bottom”

“Add something else of value to the deal but don’t negotiate on price”

“Target affluent customers who pay well.”

“Go for easy spenders not bargain hunters”

“Prices signal quality”

“Target high margin businesses”etc etc

Advice of the ilk is readily dished out to entrepreneurs today. Undoubtedly such advice has its place.But is this the only way to do business successfully?Read the story below and decide for yourself. Read more of this post

Carlos Slim Helu On Other People’s Opinions


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Carlos Slim On Making Mistakes


wealthymatters.com“It is not important NOT to make mistakes, but the mistakes to be small” – Carlos Slim Helu

The $100 Startup


wealthymattersBusiness interests me and big business,should I be the founder or promoter, I suspect would interest me more.However I understand the need to start as a solopreneur or to start a micro-business, if for no other reason  than that my risk capital might be small or that I might not be sure enough of my skills to pull the venture off or that I might wish to test a business model or its component systems or that I need to limit the risks of launching an untried product or service.This sort of inclination naturally draws me to bootstrapping.I guess at heart I am a Dhandho Investor (https://wealthymatters.com/2011/03/06/the-dhandho-investor/).I find venture fund driven start-ups wasteful of capital and think they unnecessarily increase the chances of a business failing by  trying to do to much too soon, before systems and products are fully tested.My personal take is that venture funds are the product of a society with not many good investment opportunities and  a lot of excess financial capital hoping to turn some returns any which way. Read more of this post

Know Your Limitations


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