Hindus consider certain days like Dhanteras, Akshaya Tritiya etc. auspicious for new endeavours.Today is Guru Pushyamrut Yoga,an auspicious mahurat ,i.e. a propitious time to start new ventures.
According to Hindu astrology,the favourable alignment of stars on the day of Guru pushyamrut makes it ideal for new beginnings and results in good -luck,success and prosperity.Pushya means to nurture,strengthen or multiply.Pushya is one among the 27 Nakshatras in Hindu astrology.Gurupushyamrut or Guru Pushyamrut Yoga is the day when the Pushya Nakshatra falls on a Thursday/Guruvar.In Hindu astrological terms there is amrut or amrit on the day and Guru Pushya Nakshatra Yoga helps convert your good effort to good luck.
The planet Lord Brihaspati,i.e.,Jupiter/Guru,who is believed to be the preceptor pf the Gods,is believed to have originated in Pushya Nakshatra.Lakshmi,the Goddess of Wealth was born on Pushya Nakshatra.Hence the day is believed to be doubly good for building good fortune.
On this day,prayers are offered to Goddess Lakshmi and her blessings are sought,Buying gold on this day is believed to bring good luck,prosperity and wealth.It is also believed to be advisable to buy silver,gemstones or diamonds,start new businesses,buy property and other investments,do grahpravesh puja (house warming) and vidhya aramb (start schooling) on this day.