Dealing With The Competition Ratan Tata Style
December 29, 2012 Leave a comment
There was a time when Videocon gave tough competition to a Tata entity Nelco by making products 20 per cent cheaper.
Ratan Tata called up Venugopal Dhoot to ask how this was achieved.
“He praised me and studied my model.” - Venugopal Dhoot, managing director of Videocon Industries.