Dealing With The Competition Ratan Tata Style There was a time when Videocon gave tough competition to a Tata entity Nelco by making products 20 per cent cheaper.

Ratan Tata called up Venugopal Dhoot to ask how this was achieved.

“He praised me and studied my model.” – Venugopal Dhoot, managing director of Videocon Industries.

About Keerthika Singaravel

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