The Fortune At The Bottom Of The Pyramid
July 9, 2012 4 Comments
Thinking about targeting the mass market brought to mind the idea of ‘The Fortune at the Bottom of the Pyramid’ originated by C. K. Prahalad and Stuart L. Hart. According to Bill Gates, it “offers an intriguing blueprint for how to fight poverty with profitability.”
You can read about it here: Prahalad_Hart_2001_SB .Having been written in 2001, the article is a bit dated,but its essence still remains relevant.