The Fortune At The Bottom Of The Pyramid
July 9, 2012 4 Comments
Thinking about targeting the mass market brought to mind the idea of ‘The Fortune at the Bottom of the Pyramid’ originated by C. K. Prahalad and Stuart L. Hart. According to Bill Gates, it “offers an intriguing blueprint for how to fight poverty with profitability.”
You can read about it here: Prahalad_Hart_2001_SB .Having been written in 2001, the article is a bit dated,but its essence still remains relevant.
About Keerthika Singaravel
This sort of thinking has captured my attention. Thanks for making me aware.
And remember there was a time when Made in the UK meant good quality made to last.I still remember my Helix geometry box from schools.Children today have to make do with shoddier compasses.
The problem of capitalism is to now make things that won’t last, which is unacceptable if targeted at low income populations.
Agreed.But a really wasteful way of keeping the economy going.As useful as digging ditches and covering them up for pay to kick start the economy,