For Whom Wealth Matters
June 15, 2012
Filed under Entrepreneurship, Theory, Tool Kit
Tagged with Advertising, Henry Ford, Henry Ford Quote, importance of advertising, postaday, saving on advertising
About Keerthika SingaravelEngineer,Investor,Businessperson
Have you read a book written by Phillips Kotler. If you don’t, do read it.
No books just a few of his papers.Which was the title you had in mind?
I have 2 book from Kotler,
1) Marketing Management- but this one focus on marketing textbook, full of info, but you know TEXT BOOK.
2) Kotler on Marketing – this on are more leisure, easy to digest. I put this book in must read list.
Thanks. Will read Kotler On Marketing,Is there anything specifically you want me to note from the book?
my husband keeps telling me this
He works in advertising?
no he is a contractor who advertises his business even when I do not want to spend the money
I too have a problem with spending on advertising.I know it’s bad but I can’t help it.I find it a lot easier to spend when I get something concrete in my hands.
I think the clock analogy will help me remember to spend on advertising.
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